‘Money is evolving,’ Binance’s new ads across London state, showing four generations of coins ending with Bitcoin.
The world’s largest cryptocurrency exchange, Binance, has targeted London commuters with new ads featuring Bitcoin.
According to an Aug. 28 tweet from Binance.UK, the crypto exchange has placed new ads at 17 bus stops in London. The image shows two older generations of coins as well as a current two-pound coin used in the U.K, followed by the largest, Bitcoin.
“Money is evolving,” the ad states. “It’s time to adapt.”
London has recently been the hotspot for crypto firms looking for new investors. Richard Heart’s controversial HEX token has ads plastered on London’s buses and newspapers, and was even featured during the English Premier League soccer games. Mike Novogratz’s Galaxy Digital bought a full-page ad in the U.K.-based international business newspaper Financial Times, in which Bitcoin (BTC) also appeared prominently.